We are pleased to announce that 8 new items including knitwear and set-ups have arrived from THE DAY, which we will be handling from 23AW.

The brand started from 23SS, and the designer is Mr. Naoya Kawachi, who has been working for Porter Classic for a long time and gained experience.He has held a wide range of positions from sales to press, etc. at his previous brand, and is well supported by customers.

That is the general outline, but as information that does not appear on the Internet, he is a designer with ties to Kashiwa as well.
Because Kashiwa is a town that has long been associated with vintage clothing and fashion, there must be many people in the fashion industry who spent their youth in this area.





The creation of this brand is classical and sophisticated, but it also includes a casual elegance that blends in with everyday life, giving the impression of casual wear of the highest quality.

Another difference from other brands is that the collection consists of four collections a year, which allows us to reflect what we want to wear and what we feel like wearing at the time in more detail.

In a sense, the clothes are honest and untrue, as if they are the result of what the designer, Mr. Kawachi, has worn, seen, been influenced by, people, environment, and various other things.





When confronted with this honesty as iii3, I wondered whether the brand's worldview would be compromised in this space, but my fears were unfounded.

No matter what kind of space it is in or what kind of person sells it, it is Mr. Kawachi himself.
We would like to ask our customers to wear it and what they think of it.



We hope you will try it in our store.
For more information about our products, please visit our products page.

THE DAY products are available here